Before search marketing, there was hospitality

I spent 20+ years working across food and beverage, events, operations, sales and marketing in hospitality and tourism.

That background shaped how I work today: clear strategies, measurable goals, streamlined systems and a focus on results that actually matter.

Across many of my roles, I was involved in marketing, advertising, event planning, new business, budgets and understanding what actually brought people through the door.

When the time came to step away from corporate life and build something more aligned with my own goals, Otron Digital was born.

It was a logical next step, but it was also about helping other small business owners and entrepreneurs build a real online presence without having to become digital marketing experts themselves.

I’m a small business owner too

I know what it is like to run a small business. As a small business owner myself, I understand the reality of wearing multiple hats, juggling priorities and trying to work out where your energy is best spent.

That’s precisely why I keep things clear, practical and free of jargon. It is exactly what I would want if the roles were reversed.

I work with a small number of clients at a time. It means I can understand your business properly and give your search marketing the focus it deserves.

What I help with

Depending on where your business is at, I can help with Google Ads, SEO and AI Search visibility, tracking, reporting or simply getting clearer on what deserves your attention next.

My role is to help you cut through the noise, understand what is working, find the gaps and make practical decisions based on your goals, budget and capacity.

How I work

My approach to search marketing is practical, transparent, goal-focused and big-picture minded.

I start by understanding your business, your goals and what you are trying to achieve. From there, I help you work out what matters, what needs attention and what to do next, based on real goals, not guesswork.

The experience behind my approach:

• 13+ years of experience running Google Ads and developing search strategies
• Google Ads Partner, certified in Search, Display and Video campaigns
• A practical understanding of small business goals, budgets and capacity
• Ongoing learning to keep up with changes in Google Ads, SEO and AI Search

Outside of work

You will usually find me cooking, walking by the water, travelling, researching travel or looking at photos of my friends’ dogs.

I also write about food, drink and travel through Destination Savour, which gives me a creative outlet and keeps me close to the small business world from another angle: local producers, hospitality businesses, tourism operators and independent places worth finding.

If I’m not at my desk, I’m probably savouring something, somewhere.

If any of this resonates, let’s talk

I’d love to hear what you are working on, where things feel unclear and what you are trying to improve.